What Information Should You Put on Your NFC Business Card?

One of the advantages of an NFC smart card over paper is that your digital profile can hold far more information than any card could be printed with. But more information isn’t always better. Here’s how to get it right.

The essentials (always include these)

Full name and job title

Sounds obvious, but spell both out fully. “Sarah M” and “BDM” are not useful to someone saving your contact six months later. Use “Sarah Mitchell” and “Business Development Manager”. Your contact should make sense on its own without any memory of the conversation.

Direct phone number

Your personal mobile or direct line, not the general office switchboard. When someone calls from their contacts list three weeks after a meeting, you want them reaching you, not the reception desk.

Email address

Your primary work email. If you have both a personal and work email that you actively monitor, you can include both, but one is usually sufficient.

Company name

Even if it’s on your card design, include it in the digital profile too. When this appears in someone’s contacts app, the company name helps them remember context for the contact.

Strong additions (include these if relevant)

LinkedIn profile

For most professionals, LinkedIn is the most valuable addition after basic contact details. It lets the other person learn more about your background, see mutual connections, and connect with you on the platform. Include your custom LinkedIn URL if you have one set up (linkedin.com/in/yourname).

Company website

Your website, not your homepage if there’s a more relevant page. An estate agent might link to their listings page. A consultant might link to their services page. A freelancer might link to their portfolio.

Business address with directions

If clients visit your premises, including your address with a Google Maps link is genuinely useful. It means anyone looking up your contact can navigate directly without searching.

Relevant social profiles

Choose based on your profession. LinkedIn is almost always relevant. Instagram is valuable for creatives, fitness professionals, hospitality, and anyone whose work is visual. Facebook makes sense if your business has an active page clients follow. Twitter/X and YouTube depend on whether you actively use them professionally.

Don’t include dormant accounts — a LinkedIn profile that hasn’t been updated in three years does more harm than good.

Optional but worth considering

A short bio or “About” note

Some digital profile platforms let you add a short introduction — a sentence or two about what you do and who you help. This gives context to anyone who opens your profile cold and helps them understand immediately whether you’re relevant to them.

Keywords in the notes field

TAP 2 Connect profiles include a notes section that, when saved to a phone’s contacts, makes your contact searchable by keyword. For example, a mortgage broker might add “mortgage, remortgage, first time buyer, buy to let” — so when a client searches their phone for “mortgage” your name comes up. This is an underused feature that can generate warm inbound calls months after a meeting.

What to leave out

• Personal social media — unless it’s genuinely relevant to your professional identity
• WhatsApp — your mobile number is sufficient; they can WhatsApp you directly
• Outdated roles or information — review and update your profile whenever anything changes
• Too many links — more than 4–5 links starts to look cluttered. Prioritise the most relevant ones

Think about the recipient’s experience

When someone taps your card and your profile loads on their screen, they’ll look at it for about ten seconds before deciding to save it. Everything on that profile should answer one question in their mind: “Why should I save this person’s contact?”

A clear name, title, company, direct number, and relevant link (LinkedIn or website) answers that question cleanly. Everything else is secondary.

Keeping your profile current

The biggest advantage of an NFC card over paper is that you can update it. Set a reminder to review your profile every six months. Check that all links still work, that your title is current, and that any social profiles you’ve included are still active and up to date.